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Well, greetings my fellow people - Nicholas Castelli here...

Nicholas Castelli's Bio:

Nicholas Castelli is a Marketing and SEM professional with a passion for innovation, technology, analytics, and strategy.  Furthermore, he has loves helping small to mid-sized businesses and start-ups build successful business models -leveraging his professional and academic background to guide owners and managers to sustainable futures.   Nicholas moved to Los Angeles by way of Chicago (Chii-town) about 7 years ago and hasn't looked back.  He has worked in the music publishing/licensing industry, running a bootstrapped start-up for the last 7 years; plus independent business and marketing consulting work in the Entertainment, Real Estate, and Technology industries.  Needless to say he has seen and learned a lot, particularly how to compete and operate in highly competitive industries with minimal resources.  In his opinion, if you can make somewhat of a name for yourself in a mature industry (in a short amount of time), all with limited access to resources, you can make it anywhere.  Furthermore, he recently received his MBA degree from the prestigious Northeastern University in Boston (ranked #1 in the U.S. - Financial Times 2014), which is the best investment/decision he's made in his life (at least adult life).  It has given him the confidence and necessary tools to pursue his true life's passion of helping others grow successful businesses by contributing his expertise in marketing and business strategy.  Being someone that competed in sports his entire life, he feels Entrepreneurship and Business and Marketing strategy operate as if they were a sport, so let the games begin! You can learn much more about him and gain insights to his expertise on his blog, modernmantellsall.com.  His life's greatest passion is learning from and educating people, business and life principals, and being a part of something greater than himself.  If you are in need of any business/marketing strategy consulting, feel free to shoot Nicholas a note at: [email protected]. Goals: Do as much as I can while I can, and along the way learn, educate, innovate, and make a difference. Lastly, give a TEDTalk (not sure on what yet, but ideas are flowing). Specialties: Identify operational inefficiencies and implement efficient processes, Marketing and Business strategy, Business/Management Consulting Small to Mid-sized Firms, Start-ups, Business Development, Disruption, Building Businesses, Communicate across all business units and hierarchical structures, Determining and creating competitive advantages, Maximizing resources, Brand Development and Management, Coordinate and manage cross-functional teams, both virtual and on-site, Highly efficient and productive, and Having fun.  

Nicholas Castelli's Experience:

  • CEO & Editor in Chief at Modernmantellsall.com

    "Modern Man Tells All" is an informative blog that details what it's like to be a "Modern Man" (of course women are welcome as well). Our experts will discuss all topics which we feel are most important - including business, lifestyle, health, relationships, family, food, entertainment, etc. All the things you need to be a success in your professional and personal lives. And how to enjoy the ride! "Modern Man Tells All" is an informative blog that details what it's like to be a "Modern Man" (of course women are welcome as well). Our experts will discuss all topics which we feel are most important - including business, lifestyle, health, relationships, family, food, entertainment, etc. All the things you need to be a success in your professional and personal lives. And how to enjoy the ride! • Spearhead SEO & SEM efforts, including Google AdWords, Analytics, keyword analysis, and implementation. • Create engaging, professional, high-value content about lifestyle, education, entrepreneurship, leadership, business and marketing techniques and strategies for a diverse readership. • Coordinate and manage all social media platforms to maximize viewership and awareness.o Coordinate and manage all social media platforms to maximize viewership and awareness.

  • Business & Marketing Consultant at Renting LA

    As the Business & Marketing Consultant for Renting LA I design, implement, and execute all Business & Marketing plans and strategies. Spearhead all digital marketing communication, including Twitter, LinkedIn, Blog, Facebook, Instagram, etc. Initiate business development, field marketing participation, cold call landlords, etc. Directed full market analysis of competitors, industry, trends, growth potential, etc. Amongst countless other duties and tasks that are involved in a start-up. • Design, implement and execute company’s first-ever business plan and integrated marketing campaign and strategy. • Coordinate and direct a team of associates across all business units. • Design and implement RLA's long-term business and growth strategy. • Spearhead RLA's SEM efforts, including Google AdWords, Analytics, keyword analysis, and implementation.As the Business & Marketing Consultant for Renting LA I design, implement, and execute all Business & Marketing plans and strategies. Spearhead all digital marketing communication, including Twitter, LinkedIn, Blog, Facebook, Instagram, etc. Initiate business development, field marketing participation, cold call landlords, etc. Directed full market analysis of competitors, industry, trends, growth potential, etc. Amongst countless other duties and tasks that are involved in a start-up. • Design, implement and execute company’s first-ever business plan and integrated marketing campaign and strategy. • Coordinate and direct a team of associates across all business units. • Design and implement RLA's long-term business and growth strategy. • Spearhead RLA's SEM efforts, including Google AdWords, Analytics, keyword analysis, and implementation.

  • VP - Operations at Chicago Music Library, LLC

    Directed all day-to-day operations enabling the company to run efficiently with limited resources. Designed, implemented, and executed modern marketing plan and modified business plan, focusing on maximizing company strengths and resources, creating competitive advantages, and increasing market penetration and positioning CML for future growth and success. Analyzed competitor and market trends - adjusting CML's overall strategy accordingly. Managed company assets, including contracts and negotiations for artists, publishers, international distributors, and procurement of new material. Initiated and cultivated many high value industry relationships, including but not limited to high level executives at NBC, CBS, Sony, ABC/Disney, Warner Brothers, Paramount, and Fox.

  • Freelance Audio Engineer at Screen Music International

    ? TV spot and trailer audio engineer with responsibilities in audio editing, sound FX, dialog recording, mixing, sweetening, foley, and voice over.

  • Intern at Oracle Post

    ? Assisted audio engineers, set up audio sessions, foley recording, machine room operator, answer phones, client services, craft services.

  • Intern at Grey Martin Studios

    ? Assisted audio engineers, set up audio sessions, foley recording, machine room operator, answer phones, client services, craft services.

  • Bar Manager at Il Covo Restaurant & Lounge

    o Directed the recruiting, training, and supervising of over 20 employees. o Conducted weekly staff meetings, resolving day-to-day issues, educating staff on new operational procedures and menu items, and ensuring conformity on all state level health and safety issues. o Spearheaded marketing efforts - increasing weekend revenues by 40% quarterly.

Nicholas Castelli's Education:

  • Northeastern University

    MBA
  • Columbia College Chicago

    Bachelor of Arts; BA
    Concentration: Audio Arts and Acoustics - Audio for Visual Media, and Film

Nicholas Castelli's Interests & Activities:

Entrepreneurship, Startups, Technology, New Technologies, New Media, Innovation, eCommerce, Mentoring, Leadership Coaching, Web 2.0, Business Strategy, Marketing Strategy, Competition, Blogging, Business Consulting, Google Analytics, AdWords, Reading, Education, Avid Hockey Fan, Surfing, Hiking, Football, Baseball, Hockey, Softball, Beach, Adventure

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